Whilst Leigh and I were overseas in the USA attending a conference there was an equally important event being held on the Gold Coast back here in Australia. Peter Sondergaard senior Vice President and global head of Gartner, provided the company’s latest outlook for the IT industry to an audience of 1500 Australian Chief Information Officers (CIO’s) and IT leaders. In it he said “The days when IT was the passive observer of the world are over. Global politics and the global economy are being shaped by IT. It is a primary driver of business growth. For example this year 350 companies will each invest more than US$1 billion in IT. They are doing this because IT impacts their business performance. Two-thirds of CEOs believe IT will make a greater contribution to their industry in the next 10 years than any prior decades. For the IT leader to thrive in this environment, IT leaders must lead from the front and re-imagine IT. This new era brings with it urgent and compelling forces. They include mobility, the cloud, social and an explosion in information.”
What is amazing is we literally heard the same message from Daniel Burrus the best selling author of FlashForesight whilst we sat in an auditorium in Orlando with 1200 IT business owners from around the world. He talked about how the forces of change around processing power, bandwidth speed and the explosion of storage is dramatically impacting businesses. Even if we consider the controversial NBN rollout, if it does proceed throughout Australia it alone will create industries and offerings that don’t currently exist in the market. The question is how can you take advantage of all these changes in IT when you are so flat out keeping up with everything in your own company?
Well that is where we can help!
To give an example I spent yesterday with a potential new client and although the “cloud” was the reason for my visit he was more interested in how we could leverage IT to actually make him money. His existing IT company provider was a solid organisation with excellent skills but they were limited to just doing IT. In this constant and rapidly changing era that is the old standard. The new standard is acting as the CIO for the business and actually looking at the strategic side of the equation rather than just the technology.
We finished our conversation with the two major takeaway’s being how he could immediately bring forward some of his cash-flow and begin generating consistent recurring revenue. Ultimately IT will play a part in those new developments but the reality is they are not the main focus and that is the way it should be.
So if you would like to chat about potential methods and ways to increase profits, reduce risk and cut costs we would love to talk to you.
Have a great month!

Having the right kind of email system in place can do wonders for increasing productivity, especially for people on the go. It’s important to note the distinctions and feature differences of the email systems available to you, so you can be sure that what you’re using is the most efficient and cost-effective solution.
The proliferation of websites and social media tools is making the job of monitoring what’s being said about you online increasingly difficult to do. But you need to somehow make sense of the sea of information available in these online tools, because depending on what’s being said—it can have either a helpful or a damaging effect on your reputation or your business. Here are some tools to help you.
Interested in setting up your company’s email in the cloud? Here are two options to consider—one from Microsoft, the other from Google. See how they compare.
It’s the dilemma of many smaller businesses lacking the budget for advertising that many of their bigger competitors have to be able to establish a better presence in a specific market. However, the rise of the use of social networks now allows these smaller firms to reach thousands to millions of people – at a fraction of the cost of traditional advertising and marketing.
While it is the concern of every business to be as cost-effective as possible, it is not a good idea to skimp on your investment in a proper and solid security system for your business data and information. For instance, cost-cutting on your router/firewall might seem like a good idea at the start, but in the long term, it’s a risk you cannot afford to take.
For many people, smartphones have become essential tools in conducting not only personal communications, but also for business purposes as well. However, the rise in smartphone use has also increased the number of models released into the market, which can confuse would-be buyers. A few pointers are in order to help put things into perspective.

